Thoughts on Social Media, Investing from Real Estate Investment Club Bloggers
by Peter L. Mosca
[Note:To follow is an excerpt of an interview with several bloggers from Real Estate Investment Club.com: Scott Carson, a full time real estate investor and real estate investment coach, Halle Eavelyn, a specialist in private banking and investing for real estate, loan modifications, short sales, rehabbing homes, pre-construction real estate, and lease options; and Jack Sternberg, 30 years plus of experience and a track record of thousands of successful real estate transactions. To listen to the show archive or download an MP3, go to www.IncomePropertyInvestmentTalk.com/060309.]
Mosca: How are you using social media, blogging to drive business for you?
Eavelyn: I wanted to mention a couple of tools that I have discovered since the last time I was on your show that have really spiked my followers on Twitter. I am using a program called TopFollowed.com where they do reciprocal following. That has actually doubled my Twitter followers in three weeks. I’ve been very impressed with them. It’s going very quickly. There’s another one called Mr. Tweek.com where it gets people to recommend you and once you have enough recommendations and I think it’s three, you start getting recommended more and more and you can recommend other people as well. So, it’s designed to drill down to value being added to people’s network not just random following. I find that both of these things are pretty good. This morning I was able to send a note out to 3000 people between Facebook and Twitter saying I'm going to be on the show.
Carson: Utilize key words. It’s writing a little bit differently. It takes more time but utilizing keywords does drive more traffic. I was working with a commercial mortgage broker yesterday outside of Charlotte. She never blogged, didn’t have a Twitter or a Facebook account. We started a Web site, started blogging and are using some keywords. We filmed a video, posted it and within 24 hours of us posting her blog, it is now the number one Google searched free listing when you search her keywords on Google. She has traffic, and has already gotten phone calls. It’s not that difficult, it just takes a little bit of time to familiarize yourself with the language and what you want to say to drive the business your doorstep.
Mosca: Do you have examples in and around social media driving business to folks who are using it correctly?
Carson: Utilizing blogs and videos to write or post property descriptions. I’ve had three of my clients in the last 30 days call me extremely excited because they’ve gotten hits right off of that for sales. They are getting full price offers and closing quickly. It is amazing to see my students having success selling properties quicker and creatively versus just posting a sign in the front yard.
Sternberg: Most of the questions I get are from investors trying to figure out how to enter the business, the right direction to take, the first step, how do get started, how not to get taken for a ride, is this a good deal, where is the money, how do I overcome down payment issues, etc. I enjoy helping people. That’s why I blog.
Mosca: For an investor to invest ‘well’ in real estate it’s important to look to the professionals who have specific expertise. Do you agree?
Sternberg: After 30 plus years in the business, I can tell you that when I sell a home, I generally list it with a REALTOR. REALTORS are indispensable in this market especially in this market.
Eavelyn: I have seen a lot of people who consider themselves seasoned investors going back to the basics and saying, “I’ve got to learn this whole new market, short sales, foreclosures, loan modifications” because they didn't see this market coming have lost their shirts and are sort of starting over from scratch again.
Mosca: Jan from Dayton Ohio, asks, “do you have any ideas or recommendations on how to acquire private capital to rehab a number of properties he has bought?”
Carson: Get out and talk to your database of clients. There is money out there in IRAs and CDs that people are scared to do stuff with. Just getting out and opening your mouth and telling people what you’re doing and sharing with them. Don’t be greedy.
Sternberg: I get approached constantly for money to put into deals and my criteria is very simple, especially in this market. It almost doesn’t matter how inexpensively you buy a piece of property or if you get it REO or you get it short sale. The key to today’s market is being able to sell it. My criteria as a private money investor to my borrowers is, “what is your disposition plan?” Do you have it sold? You’ve got to show me how to get out because I don’t want a half interest in a piece of property.
Eavelyn: I do want to make a point about soliciting though. Whether it’s looking for private money online or to be a private lender, you have to be careful. The SEC frowns on you going out to a mass market and saying you can make this much “x” return on your money. The important word is private. It should be at the most part an individual transaction between two people. You don’t want to be blasting Craigslist or sending out to your 2000, 5000 Twitter followers that you can make 10% because then you are soliciting.
Carson: You should never promise rate of return on an ad or anything like that or use the words guaranteed or secured at all. Asking for joint venture partners is okay, offering an above average rate of return is okay to say, but never mention a 10% or 12% interest rate. The SEC will shut you down quicker than you can take a look at it.
Mosca: What are each of you seeing for the remainder of 2009
Carson: Look at what your trends are doing so you know that you’re buying properly because it all comes back to an exit strategy. You should never buy property without an exit strategy in mind and if your markets continue to dwindle a little, you may want to hold off buying a few properties in that market or look at another stronger market. It’s a great opportunity if you are buying right but you've got to know your market and your exit strategy.
Sternberg: It’s not hard to understand why homes are under contract or spiking: rates are low, home prices are soft, and the tax credit to first-time homebuyers. The first-time homebuyer accounts for 70% of the market of home sales. Those things coupled together result in what we are seeing.
Mosca: What are your golden nuggets for today?
Eavelyn: Plan your exit strategy in life ahead of time. It is important to be thinking about what would happen to your business, your investments in case something happens to you. How would your business function or at least how would your money function if you weren’t there anymore?
Carson: Be flexible. When you look at it as an investor, have multiple exit strategies. There are basically five exit strategies. If you can sell conventionally great, sell conventionally but leave a little meat out there so it sells fast. If you can't sell conventionally, sell with owner financing, carry a paper. If you can't do that, see if you can do a lease option or rent to own. At worst case, you're wholesaling it out, making some quick cash or renting the property but it's critical to have multiple exit strategies and not just try to get rich and hit home runs. Singles and doubles win games as well.
Sternberg: Stay on track. Stay focused. Set your goals and go after them. The real estate business is a fabulous, great business. I've been in it for 30 plus years and often I look around and I often look around and don't see a lot of the people that I knew 30 years ago in the business. Where did they go? They don’t stick around. They make a bunch of money and they go off and do something else or they fail and leave. My advice is stick around because it's a great business and there's always something to learn.
Published: July 9, 2009
by Peter L. Mosca
http://realtytimes.com/rtpages/20090709_socialmedia.htm